The Danger of a Living Document

Posted on February 15th, 2010 by Mitch under Behind The Scenes

A living (or dynamic) document is a document “which may be continually edited and updated”. Wikipedia is a fantastic example of a living document, especially when contrasted with a physical printed volume of a traditional encyclopedia. In essence, all websites are living documents because they can (should) change overtime, whether it be copy changes or the addition of fresh content. To be honest with you, as a former video producer and academic, the idea of a living document excites me. I challenge you to find a media textbook written in the last 15 years that does not include a clause like “the specifics of this book will be outdated by the time it goes to print” in the introduction. However, as a web project manager, I have come to fear the hidden repercussions of the living document.

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Untimely Update: WAC Hires PR Firm for BSU Run

Posted on February 12th, 2010 by Mitch under Marketing & PR Trends

Yesterday I rediscovered this old post about the WAC hiring a PR firm to bolster Boise State’s quest for a BCS birth. Well, I forgot about this post, otherwise I would have made this update 6 weeks ago, but Boise did, in fact, go undefeated and did reach a BCS game. Ironically they beat TCU, who received the non-BCS autobid. I am not sure what the Boise/WAC payout was, or what the PR firms cut was. But in the end, the campaign worked.

The Demystification Series: Experts, not Witchdoctors

Posted on February 12th, 2010 by Mitch under Behind The Scenes

I like that our agency has a variety of clients. Some are big, some small. They come from different industries. Each client contact has a different job description. That variety helps keep our work fresh. But it also allows us to see how smart our clients are, each in their own ways. They know their business, customers and business goals like the back of their hands. The reason they hire us is because they value what we do, and what we do falls outside of their areas of expertise. I would like to think that we do a good job of forming partnerships with our clients, to become the means to extend their brand, their presence and their business goals to exciting new markets. I hope that we help them articulate their frustrations and aspirations to find unique and successful solutions for them. I hope this is the case, because the alternative scares the hell out of me. Read the rest of this entry »

Controling Brand: Short URLs

Posted on February 10th, 2010 by Mitch under Digital & Online Technology, Marketing & PR Trends

Curtis asked me to write about the “big crunch/big bang” of digital content distribution.  I think this is a wonderful topic, but not something I can address at the moment. I would like to do a fair bit of research and reflection before tackling the subject. In the meantime, here is something completely unrelated. A couple of weeks ago I swear I saw a post in the NASA twitter feed that contained a nasa.gov branded shortened URL. I have combed the hundreds of posts from that time period but can’t seem to find it; perhaps I imagined it. Maybe I am crazy… like a fox.

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How NOT to do Online Customer Service

Posted on February 9th, 2010 by Patrick under Manning News

As someone who has grown up using the internet, I always favor services that allow me to conduct business over the web. I do things like shop, pay bills, and bank online whenever possible. In addition to being convenient, I always feel a little better about not wasting paper and other resources required to facilitate these processes. So each year at this time, I’m always grateful for the ability to file my taxes online. And to do this, I’ve always used H&R Block…. that is until this year.
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HTML5 vs. Adobe, This Sunday in 5-D Space

Posted on February 5th, 2010 by Curtis under Behind The Scenes, Digital & Online Technology, Marketing & PR Trends, Media Matters

A friend put me on to an HTML5 <canvas> tag demo that looks like Doom and doesn’t use anything even resembling flash: http://canvex.lazyilluminati.com/.

Clearly you’ll need an HTML5-ready browser if you want to play (with) it.  It’s interesting enough, especially if you’re from the generation that grew up with Doom (and Marathon, for those of you who were Mac users before it was cool).  As my friend noted, it even includes “5D space.”

What really precipitated from this sharing between gamers-cum-developers was a discussion about Adobe and their future. The gist of our tête-à-tête was the increasing capabilities of simple HTML, and the subsequent lessening of importance for Flash, as the standard grows.

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A Boy and His Inbaskets

Posted on January 29th, 2010 by Mitch under Behind The Scenes

Waiting For List

As it should be obvious by now, I am Manning’s productivity nerd. I am a lay member of the cult of Getting Things Done. I wanted to offer up a  brief observation from my day-to-day work. Like the GTD project planning model, the GTD system consists of five discrete steps:

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The iPad: What Will It Mean to Us?

Posted on January 28th, 2010 by Mitch under Digital & Online Technology

A couple exciting things happened yesterday. Nearly all my attention was focused on the launch of the new First Vehicle Services website. Meanwhile the rest of the world was focused on this. Steve Jobs said that it is “our most advanced technology in a magical and revolutionary product at an unbelievable price.” Adam at Gizmod said it sucks.  My wife said “maybe we could get an iPad instead of the netbooks we have been looking at,” (no link, she said it in real life.)  Well, I still haven’t gotten a chance to read or watch anything about the device, so I will leave the opinion to others. However, I do know a couple things.

  1. The ubiquity of hand-held mobile devices has changed how we develop interactive strategy, products and services.
  2. Apple will sell a lot of these things, thanks to marketing prowess and rabid customer base.

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CSS Experiments by Román Cortés

Posted on January 27th, 2010 by Curtis under Digital & Online Technology

Román Cortés’ 3D Coke Can… entirely done in CSS

I’ve been following Román Cortés’ blog for some time now, as much for some reading en español as for the artistic and development-related content. I think the first post of his I saw was a reblogged copy of his CSS Homer, which shows Homer Simpson’s iconic face created entirely with textual and CSS elements. A nifty trick.

Recently, Román has continued his CSS explorations with some really fascinating, if not particularly practical, tricks and even forays into CSS2.

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New Study Confirms Mainstream Role for Blogs & Twitter

Posted on January 21st, 2010 by Doug under Digital & Online Technology, Manning News, Marketing & PR Trends, Media Matters

A new study validates the concepts that we have been employing to help clients connect with journalists using social media. Check out our post “Reinventing the Online Newsroom” which focuses on a project for the American Bar Association.  This study by Cision reports that about two-thirds (65%) of journalists say they use blogs to research stories and more than half (52%) use microblogging sites like Twitter.  The big issue for journalists is credibility, and companies and associations can enhance their own standing and outreach by using these tools to be a reliable source of fresh content.