Plop, plop, fizz, fizz…
Monday, June 23rd, 2008 Posted in Marketing & PR Trends | No Comments »It sounds like one of those alarmist tales about advertising online -- like the trunk manufacturer who purchased prime search terms only to find his company's ad adjacent to a globally syndicated story about a man who murdered his wife, ...
Happy Friday the 13th!
Friday, June 13th, 2008 Posted in Media Matters | 2 Comments »A study published yesterday by the Dutch Centre for Insurance Statistics (CVS) showed that Friday the 13th is actually safer than the average Friday. So the study proves that the old superstition has no merit. And that the Dutch have way ...
You Say Tomato, I Say Tomato 2.0
Wednesday, June 11th, 2008 Posted in Manning News | No Comments »A short but illuminating article by Abbey Klaassen in Advertising Age reveals that despite marketers lip service to Web 2.0 marketing tools -- specifically search -- they are ill-prepared to effectively implement these tools during a crisis. The recent Salmonella scare ...
Project Canoe
Sunday, June 8th, 2008 Posted in Marketing & PR Trends | No Comments »Project Canoe. Silly name, great idea. Finally, the major cable ops have come together to goose the nascent video-on-demand (VOD) industry, a huge potential source of new marketing and advertising dollars. That is, if they can agree upon a generally accepted ...