Going for Gold Coverage: NBC Beijing 2008 Summer Olympics

The Olympics are all about stats, so here’s some impressive numbers.

• 3,600 hours of coverage spread over 7 different NBC-Universal owned channels
• 2,200 hours of video users can watch on their computers live or on-demand
• 25 sports featured online only
• 24/7 coverage of the games via mobile access through NBCOlympics2Go
• 1 Billion dollar research lab for tracking users across all platforms

It’s an amazing undertaking. If NBC pulls it off it will be an incredible accomplishment. The number I want to see is how much productivity time is lost at work due to the online Olympics? And thank God I don’t live in Beaumont, Texas, where Time Warner is testing out pay-per-use broadband!