Get the ABA To-Go

Are you losing a significant percentage of your potential audience?

That’s the problem Manning solved by creating ABAnow.org, a website for the American Bar Association‘s Annual and Mid-Year Meeting news site that is optimized for viewing on smart phones.

Creating a mobile site especially makes sense for the ABA – according to 2008 ABA Legal Technology survey 72 percent of lawyers under 40 use a smart phone.

Using the power of PHP, CSS and a little bit of magic, Manning developed a site that detects whether the user is on a computer or a mobile device and then displays content accordingly.

During its February debut in Boston, the site was updated more than 100 times with news, video and audio items in addition to providing a new discussion board that allowed members from afar to participate in debates going on during the meeting.

In addition to creating the new site, we also had a hand in promoting it.  Playing off the idea of the ABA to-go, we created simple, bold banner ads promoting the site which were prominently displayed at the group’s Boston meeting.