Comments on: March Madness on Demand Adds More Features, Higher Quality Video http://www.manningproductions.com/blog/2009/03/march-madness/ Manning is a full-service, digital creative agency based in Chicago, Illinois. We work with Fortune 500 companies and the nation’s leading non-profits and have been honored by awards including the Webbys, Emmys, Tellys and Adobe's Site of the Day. Thu, 02 Feb 2012 16:57:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mitch http://www.manningproductions.com/blog/2009/03/march-madness/comment-page-1/#comment-401 Mitch Fri, 20 Mar 2009 20:16:21 +0000 http://www.manningproductions.com/blog/?p=263#comment-401 I think this is excellent example of using new media to the benefit of vendor customer. Major League Baseball and the men's NCAA basketball championship are two of the most successful ventures into audio/video distribution via the web. CBS is making money, and fans win by seeing every play for any game that interests them, without being at the mercy of the television regional coverage. As a Michigan fan, I was so relieved to be able to switch to the VOD site when my affiliate cut to a more exciting upset in the making (we were up 14 at the time!) I didn't miss a play (though, latency gave me a replay of a particularly ugly Clemson possession.) There are still ads, but this is the perfect format for ads because sports are riddled with media and (occasionally) team timeouts. Instead of your standard sports commercial fair, the online video ads can be more targeted. I think this is excellent example of using new media to the benefit of vendor customer. Major League Baseball and the men’s NCAA basketball championship are two of the most successful ventures into audio/video distribution via the web. CBS is making money, and fans win by seeing every play for any game that interests them, without being at the mercy of the television regional coverage.

As a Michigan fan, I was so relieved to be able to switch to the VOD site when my affiliate cut to a more exciting upset in the making (we were up 14 at the time!) I didn’t miss a play (though, latency gave me a replay of a particularly ugly Clemson possession.)

There are still ads, but this is the perfect format for ads because sports are riddled with media and (occasionally) team timeouts. Instead of your standard sports commercial fair, the online video ads can be more targeted.

]]>