KFC Takes Advertising to the Streets

People are constantly finding new ways to tune out the barrage of advertising thrown at them every day.  First there was the mute button, then came the Do Not Call list, the pop-up blocker, and Tivo among a number of other ways to bypass sales pitch.  As  audiences become desensitized to old forms of advertising, advertisers are being pushed to find new ways to reach their target market.

KFC takes this to a new level with their “Re-freshed by KFC” campaign.  The fast food restaurant is offering to patch potholes in five Major US cities, all they ask in return is to stamp their logo on each repair.  Avoiding potholes now takes on a new meaning.