Video is Changing the Face of the Internet: Montréal en Deux Minutes

The explosion of video on the web is taking a more central role in web development than simply added an embedded video player with a YouTube Clip. It’s hard to imagine creating a new, dynamic consumer-oriented site that doesn’t involve streaming video content in some way. Video is gaining prominence and importance over text content in many ways.

One of the best examples is the new Montreal tourism site. Montreal is going 100% online with its marketing this year. The tourism agency reports that 87-92% of all visitors are planning and booking their travel online – so it isn’t that hard to let go of traditional marketing.

The success of the Montreal campaign may raise questions for other marketers – to help them develop an e-marketing strategy. The answer may be to make 2009 a learning year for digital and online marketing because this technology is not going to go away.