ABANow.org

Recently, our friends at the American Bar Association asked us to redesign their Media Relations and Communication Services website. There were many practical reasons for this: adding features, improving site navigation and usability, and making content easier to add and update.

But the primary reason for the redesign was in the social media realm. The Media Relations Division was evolving from communicating with the news media, to take on added responsibilities for communicating with members, the legal community and the public. In addition to timely web content, these readers like to get a well-rounded perspective on the news. They still look for traditional fact-based information, but also enjoy the perspectives offered by blogs and seek the reaction of others within their social networks. Continue Reading →