We’re pleased to announce that Manning was awarded two bronze Telly Awards for the a global branding program “Making A Difference” produced for our clients Stryker Corporation and their PR Agency, Gibbs & Soell. The video was a winner in both the Corporate Image and Employee Communications categories.
She Must Work Out
At Manning, we spend a lot of time trying to help our clients understand and navigate the rapidly changing media environment. Often times, this means encouraging them to take advantage of the explosion of ‘social media’. (I’m so sick of this term) The internet allows businesses and organizations to communicate in ways never before possible and to interact directly with their users, customers, etc. The benefits of this should be obvious. But convincing a business to throw out generations of conventional wisdom in favor of new models of customer service, marketing and PR can be an uphill battle.
It took the Pony Express 10 days to delivery a letter across the country. In 1832 railroads were used to speed mail delivery, followed by airplanes in 1918. All that seems like ancient history compared to e-mail. It has cut down message delivery to a point where we complain if an email delivery is delayed 10 seconds.
Email fundamentally changed the way business communicates. But in the always-connected environment that we live in today there are a range of faster and easier communication tools supplanting email. A recent Wall Street Journal article talks about the impact on personal communications. The impact on businesses may be even more substantial as companies try to take advantage of and manage a myriad of different communication tools.
Video on the web is not a new phenomenon, nor is the hype around the impact that video will have. But we are now starting to see how video can play a role in social media. As my colleagues Kirk and Patrick like to point out, social media is more than just Facebook and Twitter. Social media is information designed to be disseminated by interaction. With that in mind, web-based video players are starting to enter the social arena. Here are some players with social features that I have interacted with recently. This is not meant to be exhaustive but provides an overview of players I know about.