New Study Confirms Mainstream Role for Blogs & Twitter

A new study validates the concepts that we have been employing to help clients connect with journalists using social media. Check out our post “Reinventing the Online Newsroom” which focuses on a project for the American Bar Association.  This study by Cision reports that about two-thirds (65%) of journalists say they use blogs to research stories and more than half (52%) use microblogging sites like Twitter.  The big issue for journalists is credibility, and companies and associations can enhance their own standing and outreach by using these tools to be a reliable source of fresh content.