Untimely Update: WAC Hires PR Firm for BSU Run

Yesterday I rediscovered this old post about the WAC hiring a PR firm to bolster Boise State’s quest for a BCS birth. Well, I forgot about this post, otherwise I would have made this update 6 weeks ago, but Boise did, in fact, go undefeated and did reach a BCS game. Ironically they beat TCU, who received the non-BCS autobid. I am not sure what the Boise/WAC payout was, or what the PR firms cut was. But in the end, the campaign worked.