Oh Canada!

We’ve worked with FirstGroup for years, but this was our first international project for them. So just in time for school, we launched FirstStudentCanada.com.

Cincinnati-based FirstGroup is the largest provider of surface transportation in North America. Over the past few years we’ve developed an online strategy for four of the firm’s major business units including First Student Inc.

The company wanted to extend this online branding north of the border to its Canadian counterpart FirstBusCanada.com. The challenge was to redesign the site to focus on the needs of their largest business unit, First Student Canada, as opposed to the broader company information provided on the site. Manning streamlined the information architecture and content of the site, and then adapted the design of the US sites to meet the unique needs of the Canadian business.

The new FirstStudentCanada.com targets key school transportation decision makers while also providing recruitment information for potential drivers and maintenance personnel.