With iOS, Android, and other platforms, we see some sites creating a native applications. What’s interesting to me is that this idea of optimizing the end-user’s experience could have been done ages ago by creating applications that interact with the web on Windows and OSX. My guess is that it just wasn’t practical at the time.

However, I slowly see sites developing native apps (although having mobile versions of their sites coexist). For me, personally, if there is a site I go to often, I prefer to have the native app (presuming that it works well). In my imagination I see the web evolving in this way. HTML, JavaScript, PHP, RoR, among other programming languages are great for what they do. But without the current type of synergy with these tools that makes the web so unique and fresh over time, the environment for web development is pretty dull. Web standards are always being debated and there always seems to be issues with creating a new site that takes advantage of new web technologies.
If you take a look at the SDKs of other platforms, they can provide deep device integration along with tools that expand on possibilities of what you could develop solely on the web. However the web surfing environment on the computer has always felt like a separate space.
It’ll be interesting what type and form of web content will be considered as standard in the years to come.





