As the launch date for Chimps Should Be Chimps approaches, we’re taking a look back at our development process. In this interview, our art director explains how Manning’s company philosophy informed decisions behind the app’s design.

What made the iPad a good fit for Project ChimpCARE?

Patrick Mouser: The iPad and other emerging platforms are really changing the way in which companies, organizations, etc can reach their audience. Traditional media such as print, TV and even the (capital I) Internet can’t rival the level of engagement possible with the iPad. The device is highly mobile – people use it everywhere, it’s intuitive – used by toddlers and grandparents alike, it’s tactile – you literally hold and touch it to interact. Additionally, most users think of their iPad as technology that enriches their experience: they download apps to make things easier, do things faster, to entertain, to learn, to connect. They trust it and welcome it into their lives. And so the relationship they have with the device creates an environment that is fundamentally more conducive to engaging people than the bully pulpit provided by traditional media. And so it’s interesting to explore the idea of how to communicate with users within this entirely new dynamic.
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