Q&A is our chance to get inside the head of some of our industry’s movers and shakers. In this installment, I interview Kyle Smitley, founder of environmentally-friendly childrens clothing company barley&birch. Her designs can be seen on the children of celebrity moms like Jessica Alba and Sheryl Crow.

PM: So in the interest of full disclosure…you’re a perfect interview for what you’re doing with b&b, but it doesn’t hurt that we’ve known each other for a long time. (Kyle and I are from the same small town in rural Ohio.) Do you want to sort of start out with the Reader’s Digest version of your background and what you’ve been up to in the time leading up to starting b&b?

KS: Well, I graduated from DePauw University with degrees in Philosophy and Environmental Geoscience and minors in Spanish and Chemistry. While there I was lucky enough to travel the world and work with a lot of great organizations helping others. After graduation, I took the LSAT while working in Washington D.C. and then got out to San Diego, where I surfed all day and dreamed up a business where I sold childrens clothing in order to fund the dozens of good causes with which I’d worked in Haiti and Central America.

The business was born as barley&birch and we opened our doors in February of 2009, in some of the darkest moments of the recession and right int he middle of my first year of law school. We had no money whatsoever, so we worked hard to get all the free press we could. I didn’t sleep for about 8 months of my life, I believe.

In November, I was named one of Inc. Magazines Top 30 Under 30, and by our first anniversary, we were selling in 30 retail stores, moving into larger office space, and revamping the website we’d quickly outgrown. We have funded 3 schools and a clinic in Haiti and El Salvador. We hope to see upwards of $1.5million in sales for 2010. We will be announcing a plethora of great partnerships and undertakings.

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We’ve been hearing a lot of discussion lately from folks looking to harness that Web 2.0 phenomenon known as “social media” to help promote their brand/business and generally gain exposure to the millions of people blogging/tweeting/yelping/facebooking/youtubing/what-have-ye. While we’re all for reaching out to clients and promoting transparent interactions between businesses and users, I often get the nagging sensation that some people are approaching social media the wrong way, and so are losing out on what it could and should be.

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I, like a number of my Manning colleagues, come from a film/video background. One thing that you learn early in this medium is that pre-production holds the keys to success for a moving picture. For whatever reason, however, pre-planning for web projects can seem mysterious, pointless or as a means to pad budgets. Just like a film production, pre-production and planning are vitally important for web success. I have a stumbled across a number of succinct and well written articles about planning and preparing for web projects that I would like to share. Continue Reading →

A living (or dynamic) document is a document “which may be continually edited and updated”. Wikipedia is a fantastic example of a living document, especially when contrasted with a physical printed volume of a traditional encyclopedia. In essence, all websites are living documents because they can (should) change overtime, whether it be copy changes or the addition of fresh content. To be honest with you, as a former video producer and academic, the idea of a living document excites me. I challenge you to find a media textbook written in the last 15 years that does not include a clause like “the specifics of this book will be outdated by the time it goes to print” in the introduction. However, as a web project manager, I have come to fear the hidden repercussions of the living document.

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I like that our agency has a variety of clients. Some are big, some small. They come from different industries. Each client contact has a different job description. That variety helps keep our work fresh. But it also allows us to see how smart our clients are, each in their own ways. They know their business, customers and business goals like the back of their hands. The reason they hire us is because they value what we do, and what we do falls outside of their areas of expertise. I would like to think that we do a good job of forming partnerships with our clients, to become the means to extend their brand, their presence and their business goals to exciting new markets. I hope that we help them articulate their frustrations and aspirations to find unique and successful solutions for them. I hope this is the case, because the alternative scares the hell out of me. Continue Reading →

Curtis asked me to write about the “big crunch/big bang” of digital content distribution.  I think this is a wonderful topic, but not something I can address at the moment. I would like to do a fair bit of research and reflection before tackling the subject. In the meantime, here is something completely unrelated. A couple of weeks ago I swear I saw a post in the NASA twitter feed that contained a nasa.gov branded shortened URL. I have combed the hundreds of posts from that time period but can’t seem to find it; perhaps I imagined it. Maybe I am crazy… like a fox.

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A friend put me on to an HTML5 <canvas> tag demo that looks like Doom and doesn’t use anything even resembling flash: http://canvex.lazyilluminati.com/.

Clearly you’ll need an HTML5-ready browser if you want to play (with) it.  It’s interesting enough, especially if you’re from the generation that grew up with Doom (and Marathon, for those of you who were Mac users before it was cool).  As my friend noted, it even includes “5D space.”

What really precipitated from this sharing between gamers-cum-developers was a discussion about Adobe and their future. The gist of our tête-à-tête was the increasing capabilities of simple HTML, and the subsequent lessening of importance for Flash, as the standard grows.

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Whenever I come across creative work that I like, my first thought is often, “How did they do that?” As someone who works in the industry and knows all the moving parts that go into a great project, I find others’ processes fascinating. But the resources for discovering this information are frustratingly few and far between. So to do my part in providing more of this kind of background info, I am going to try to spotlight a few of our projects here on the blog. Hopefully someone will find it helpful (or at least interesting) to see us pull back the curtain a bit and reveal our creative process.

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Last week I posted my go-to planning methodology. If you are exploring a new project, you should start at the beginning of the process. However, here is a handy (though not extremely visually appealing) diagram to help you unstick projects that have been bogged down.

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As a project manager, planning is an important part of my job. Unfortunately, not everyone plans as well as they are capable of. Being a methodical person, I like methodology. Here is the simple planning method that works for projects of various sizes that I have employed for a few years, complements of David Allen.

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