Untimely Update: WAC Hires PR Firm for BSU Run
Friday, February 12th, 2010 Posted in Marketing & PR Trends | No Comments »Yesterday I rediscovered this old post about the WAC hiring a PR firm to bolster Boise State's quest for a BCS birth. Well, I forgot about this post, otherwise I would have made this update 6 weeks ago, but Boise ...
Controling Brand: Short URLs
Wednesday, February 10th, 2010 Posted in Digital & Online Technology, Marketing & PR Trends | No Comments »Curtis asked me to write about the "big crunch/big bang" of digital content distribution. I think this is a wonderful topic, but not something I can address at the moment. I would like to do a fair bit of research ...
HTML5 vs. Adobe, This Sunday in 5-D Space
Friday, February 5th, 2010 Posted in Behind The Scenes, Digital & Online Technology, Marketing & PR Trends, Media Matters | 3 Comments »A friend put me on to an HTML5 <canvas> tag demo that looks like Doom and doesn't use anything even resembling flash: http://canvex.lazyilluminati.com/. Clearly you'll need an HTML5-ready browser if you want to play (with) it. It's interesting enough, especially if ...
New Study Confirms Mainstream Role for Blogs & Twitter
Thursday, January 21st, 2010 Posted in Digital & Online Technology, Manning News, Marketing & PR Trends, Media Matters | No Comments »A new study validates the concepts that we have been employing to help clients connect with journalists using social media. Check out our post "Reinventing the Online Newsroom" which focuses on a project for the American Bar Association. ...
Research: NASA’s Twitter Strategy
Monday, January 18th, 2010 Posted in Marketing & PR Trends | No Comments »Last week we had a conference call with a client, one of the largest professional associations in the world. Twitter came up a few times and I couldn't help be think of one of my favorite Twitter publishers, NASA. This ...
The BCS: As American as Credit Default Swaps
Thursday, November 5th, 2009 Posted in Marketing & PR Trends | No Comments »[caption id="" align="alignleft" width="200" caption="Courtesy of The Brokers with Hands on Their Faces Blog"][/caption] As a sports fan, I am fully aware how unpopular the Bowl Championship Series is. It is a rigorously arbitrary way to crown a national champion, but ...
Email going the way of the Pony Express?
Wednesday, October 14th, 2009 Posted in Behind The Scenes, Digital & Online Technology, Marketing & PR Trends | 1 Comment »It took the Pony Express 10 days to delivery a letter across the country. In 1832 railroads were used to speed mail delivery, followed by airplanes in 1918. All that seems like ancient history compared to e-mail. It has cut ...
Bing Bang Theory of Search Engine Optimization
Tuesday, July 14th, 2009 Posted in Digital & Online Technology, Marketing & PR Trends, Media Matters | 2 Comments »Some SEO “experts” are saying it is too early to worry about search engine optimization for Microsoft’s recently launched search engine, Bing. However, that wait and see attitude may be a mistake and a lost opportunity. [caption id="attachment_1078" align="alignleft" width="302" caption="Bing.com"][/caption] In ...
Let Your Fingers Do The Walking
Thursday, June 4th, 2009 Posted in Digital & Online Technology, Marketing & PR Trends, Media Matters | No Comments »We are about to see touch-screen technology invade the desktop computer world. That’s the prediction of some of the biggest players in the industry, including one of our client’s Intel. While this technology has been used successfully in kiosk applications ...
Video is Changing the Face of the Internet: Montréal en Deux Minutes
Thursday, May 7th, 2009 Posted in Behind The Scenes, Digital & Online Technology, Marketing & PR Trends, Media Matters | No Comments »The explosion of video on the web is taking a more central role in web development than simply added an embedded video player with a YouTube Clip. It’s hard to imagine creating a new, dynamic consumer-oriented site that doesn’t involve ...