Back to Square One: Starting the Art for an iPad Book

Before illustrators were professional artists working on deadline and caffeine, they were once painstakingly trying to figure out how to make a nose look right, how to make the brush leave the marks they wanted, how to make fur look like fur without drawing every single hair. Though with time and effort their skills will render the nose, the fur, and the paintbrush half the challenges they once were, the question of “how do I draw?” will follow illustrators into their careers, even after many technical aspects of drawing are hardly a problem.

While every illustration presents a unique creative challenge, sometimes a project is also sufficiently outside the illustrator’s usual “alley.” And that’s when things get interesting — an unfamiliar subject means the illustrator cannot rely on many of the well-rehearsed tricks in their bag.

…which is actually primally terrifying. The “bag of tricks” is a parachute in a world in which there is often no time to risk or mess up. But it’s okay — there is nothing illustrators love more than terror, stress, and sleep-deprivation, else we wouldn’t be in the field! Onward!

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Posted by: Natalie

Must See: YouTube Chain Videos Synced up to Deliver Interactive Message

A Girl Story

“A Girl Story” is a unique new inspiration for a philanthropic campaign.  It’s based on a series of short animated YouTube clips that are seamlessly linked together.  The film series progressed scene by scene as donors made contributions to the Mahindra Foundation to help provide education to under-privileged girls.  This engagement is really an innovative alternative to the traditional passive video solicitation that non-profits have used in the past.

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Posted by: Doug

A Response to Avatar

First let me say that a large part of why this movie was successful to me is that it wasn’t easily knowable beforehand.  I heard a lot of discussion about the advertising strategy for Avatar—the amount they spent, the choice to show so little about the movie, the typeface, etc.–-but the one thing it most assuredly did was to avoid giving away the story, and that was important.  I’m going to do my best to avoid having any spoilers in what I’m about to write, but if you’re concerned at all (and you should be because you should see the movie and you should do it fresh), you may want to forget reading this and just adhere to the my underlying point: GO.  Go NOW.  Take anyone who might like it and who can sit still for three hours.  Take anyone who can’t and ply them with confections, age permitting.  See it in a theater.  See it in 3D.  If you like sci-fi, if you like love stories, if you like action movies, see it.  If you like any films, or even movies… or if you have a pulse… see it in 3D and do so at a theater. If you don’t you’ll regret it.

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Posted by: Doug

Christmas, Postmodernism, Mash-Ups and Copyright Law

The Holiday Card

Now that ‘Holiday Season ‘08’ is in the bag, it’s probably as good a time as any to wax philosophical about our holiday E-card. This year’s concept stemmed from a colorful conversation that included a retelling of some of the more infamous moments from Manning parties past, as well as a discussion about office party clichés. With a little Photoshop magic and a few hundred hours of work, what emerged was a bizarre virtual party that combined celebrities, pop-culture references, employee debauchery, and more than a little alcohol. But we got there aided by using content that was ‘borrowed’.

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Posted by: Patrick