First let me say that a large part of why this movie was successful to me is that it wasn’t easily knowable beforehand. I heard a lot of discussion about the advertising strategy for Avatar—the amount they spent, the choice to show so little about the movie, the typeface, etc.–-but the one thing it most assuredly did was to avoid giving away the story, and that was important. I’m going to do my best to avoid having any spoilers in what I’m about to write, but if you’re concerned at all (and you should be because you should see the movie and you should do it fresh), you may want to forget reading this and just adhere to the my underlying point: GO. Go NOW. Take anyone who might like it and who can sit still for three hours. Take anyone who can’t and ply them with confections, age permitting. See it in a theater. See it in 3D. If you like sci-fi, if you like love stories, if you like action movies, see it. If you like any films, or even movies… or if you have a pulse… see it in 3D and do so at a theater. If you don’t you’ll regret it.
