A couple exciting things happened yesterday. Nearly all my attention was focused on the launch of the new First Vehicle Services website. Meanwhile the rest of the world was focused on this. Steve Jobs said that it is “our most advanced technology in a magical and revolutionary product at an unbelievable price.” Adam at Gizmod said it sucks. My wife said “maybe we could get an iPad instead of the netbooks we have been looking at,” (no link, she said it in real life.) Well, I still haven’t gotten a chance to read or watch anything about the device, so I will leave the opinion to others. However, I do know a couple things.
- The ubiquity of hand-held mobile devices has changed how we develop interactive strategy, products and services.
- Apple will sell a lot of these things, thanks to marketing prowess and rabid customer base.
