There is a huge surge in the number of adults watching online video and studies show that there is a big explosion in mobile video.  Mobile video has the highest growth rate of any mobile application category.  A new Cisco study reports that nearly two-thirds of the entire mobile data traffic will be video in just 3 years.

CNN's iPhone App gives users access to mobile video.

Overall video is now one-third of all consumer Internet traffic, and will approach 40% by the end of this year. Cisco predicts that video will account for more than 90% of all Internet traffic in just 4 years.  A Pew Research report backs up those numbers. Pew’s survey shows 69% of all adult Internet users watch video online.  While there is a big jump in comedy clips, the number of people watching educational videos nearly doubled since 2007.  We are seeing online video move beyond skateboarding tricks and cats playing the piano to thoroughly embrace serious communications.

Americans continue to shift their video viewing habits in record numbers. New data from Nielsen report more than a 50% jump in viewer watching video on a mobile phone versus a year ago. Watching videos on a computer from the Internet also grew dramatically, up 13%. While most people still may prefer to watch video on the best device available – the research shows videos have a strong appeal on virtually any platform. The research reinforces that people want this video content at a time and on a device of their choosing. Even for those watching conventional TV – more than a quarter are time shifting using a DVR or other device.