CBS Sports has enhanced their NCAA March Madness on Demand site by offering third party sites access to free applications that feed live scores and other information from games.

Additionally, the NCAA March Madness Developer site offers a selection of widgets that are more sophisticated than ever including applications dedicated to brackets, live scoring, and news on each of the Division I Men’s Basketball Programs. So, for example, we can feature this widget on our blog (just don’t tell our boss Doug, the die-hard hockey fan).

You can also provide a link to see games like Michigan vs. Clemson (Thursday at 6:10 p.m. CT) for free online in HD using Microsoft’s Silverlight player.  However, you’ll want to have Silverlight pre-installed, de-activate any pop-up blockers and in this case be a Wolverine fan.

CBS has said that they anticipate a 30% increase in ad revenue from their March Madness site this year reaching nearly $30 million.  Last year was the first that all games were available via the on demand site and revenue jumped 130%.