work / Navistar Defense Kiosk
We’d like to say we left our hearts in San Francisco, but the truth is we were too busy producing web content for the ABA to see much of this city by the bay.
We teamed up with award-winning cameraman Norman Lloyd to create a site that helped active duty servicemen, veterans and the general public better understand what it means to go to war.
Navistar Defense Kiosk
The Challenge
How do you fit your product line into a trade show booth when your smallest vehicle is ten feet tall and weighs over 40,000 lbs? This is the challenge that Navistar Defense faces as they promote some of the most technologically advanced defense vehicles in the world. With floor space at a premium, it is critical to find compact solutions for showing off the entire line-up of vehicles and demonstrating their capabilities in an engaging way.The Solution
To save space, as well as to represent the vehicle line-up more thoroughly and take better advantage of a substantial library of multimedia, our solution is a large-format touchscreen kiosk. The application welcomes visitors to the Navistar Defense booth and allows them to explore in-depth information about the entire vehicle line-up. Users are able to sort vehicles by model, mission, terrain and other special features using a video game-like interface and familiar touch gestures. Each model is loaded with additional information such as background info, specs, photos, videos and 3D renderings. The final result is an application that is engaging and useful for customers and sales people alike.
©2011 Manning Productions, Inc.
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