work / Snowflake Workshop
Client
Brinks Hofer Gilson & Lione
URL
Tags
Traffic to our newly launched Snowflake Workshop, has skyrocketed the last few days! We've yet to see much snow outdoors yet we are in the midst of a full-blown virtual blizzard.
Two sites showcasing hot new well-designed websites have chosen to feature Manning’s recently-released Snowflake Workshop on their top site charts.
Snowflake Workshop
The Challenge
People love receiving personalized holiday gifts. But sending everyone a monogrammed coffee mug can add up—and do you really need another coffee mug anyway? So how do you give your clients that same feeling of personalization in a more joyful, communal way? That was the challenge we undertook for Brinks Hofer Gilson & Lione, one of the nation’s leading intellectual property law firms.The Solution
We decided to let people relive their childhood and make their own personalized paper snowflakes online. We took a photorealistic approach to this project, shooting the hands and craft elements in studio, then digitizing. Each user creates their own unique snowflake that can be shared with others and join the communal blizzard of the gallery.The Snowflake Workshop has gone viral with a virtual blizzard of 50,000 snowflakes having been made, visitors from over 100 countries. Even though the snow is long gone in Chicago, we still have gotten 1,500 new flakes in April!
©2011 Manning Productions, Inc.
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